# Data Storytelling Templates

## These digital templates are introduced and explained throughout The Data Storyteller’s Handbook:

## Goal Hierarchy

## PGAI Framework

## Stakeholder Matrix

## Empathy Spectrums

## Time Data Story Canvas

## Character Data Story Canvas

## Use them, alongside the book, to help navigate your data storytelling process.

## The Data Storyteller’s Handbook is your practical, illustrated guide to becoming a skilled data storyteller. It’s based on a proven workshop structure and is designed to quickly enhance your data communication skills.

## I’d love to hear any data stories you create!

## Kat Greenbrook [kat@roguepenguin.co.nz](mailto:kat@roguepenguin.co.nz)

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GOAL HIERARCHY

* * *

## PGAI FRAMEWORK

# Problem What is the business struggling with?

_Problems go hand-in-hand with opportunities (which help to set goals). Use your below goal to help identify your business problem._

# Goal What outcome would minimise the problem?

_Enter Your Goal from the previous page._

# Action What could/did the business do to achieve the goal?

_Enter Your Action from the previous page._

# What are you using data storytelling for? To influence this action To share this action

# Impact What business value could/did the action create?

_Summarise the Wide and Wider Goals/Actions from the previous page._

## The use of this template is detailed in The Data Storyteller’s Handbook.

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### STAKEHOLDER MATRIX

## High Influence

# Satisfy Engage

## Low Interest High Interest

# Update Inform

## Low Influence

### The use of this template is detailed in The Data Storyteller’s Handbook.

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Audience 1:

Audience 2:

How well do they understand your topic?

How do they prefer to be communicated with about this?

How are they likely to react to your message?

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TIME DATA STORY CANVAS

1. Data Metric What Data Metric is changing?

2. Character Whom (or what) does the Data Metric describe?

| 3. Times Select two time points when the Data Metric will be measured (to highlight its change). | Time 1 | Time 2 |
| --- | --- | --- |
|  |  |  |
| 4. Data Change (measurements) Record the Data Metric's measurements at Times 1 and 2. Calculate the difference between data measurements (or the Data Metric's Change). | Data (Time 1) | Data (Time 2) |
| Change |  |  |

5. Character Change (an expression) Times + Character + Data Metric + Data Change

6. Impact How was the Character impacted by the change? ¨ Positively ¨ No change ¨ Negatively

7. Reaction How do you respond to the Character Change?

| What was learned from the Reason? | What can be done to remove Unknowns? | What can be done to improve the Impact? |
| --- | --- | --- |

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CHARACTER DATA STORY CANVAS

| 1. Characters Whom (or what) are you comparing? | Main | Supporting |
| --- | --- | --- |
|  |  |  |

2. Data Metric What Data Metric are you comparing?

3. Time When will the Data Metric be measured?

| 4. Data Difference (measurements) Record the Data Metric's measurements at the Time.
| Calculate the difference between data measurements. |  |  |
| --- | --- | --- |
| Difference |  |  |

5. Character's Difference (an expression) Time + Characters + Data Metric + Data Difference

6. Advantage What Character is in a better position? ¨ Main ¨ No difference ¨ Supporting

7. Reason Why are the Characters different?

8. Unknowns What don't you know about the Character's Difference?

9. Reaction How can you respond to the Character's Difference?

| What was learned from Reason? | What can be done to remove Unknowns? | What can be done to improve Advantage? |
| --- | --- | --- |