# roguepenguin.co.nz

> AI-optimized mirror of roguepenguin.co.nz containing 50 pages totalling 13,249 words of clean markdown content, structured data, and semantic HTML. Original source: https://roguepenguin.co.nz/. Last updated: 2026-06-14T02:23:14.910Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [When the Data Is Good, the Communication Should Be Too.](/content/site-root.html): Rogue Penguin helps teams communicate data more effectively. Workshops, on-demand training, and The Data Storyteller's Handbook by Kat Greenbrook. (131 words)

## Articles & Blog Posts

- [blog/categories/data-storytelling/index.html](/content/blog/categories/data-storytelling/index.html) (1 words)
- [WHAT’S YOUR REASON TO VISUALISE DATA?](/content/_files/ugd/2ec130_63a2bcd1d75c4c9e90784d04469eba77-pdf.html) (6 words)
- [Data visuals](/content/_files/ugd/2ec130_80f18972eebe4bf89cde14a2ba527696-pdf.html) (18 words)
- [A DASHBOARD OR DATA STORY?](/content/_files/ugd/2ec130_572719a2e7ea4ac0a06918f327dc821f-pdf.html) (5 words)
- [Make Your Data Tell a Story](/content/_files/ugd/2ec130_1354245e23c64ce197355ebc721997e0-pdf.html) (16 words)
- [Data visualisation](/content/_files/ugd/2ec130_0503be2a102f4f6981d3437dd2b52037-pdf.html) (13 words)
- [Data and Power](/content/blog/categories/data-and-power/index.html) (181 words)
- [Data Storytelling Templates](/content/_files/ugd/2ec130_99ab997e05be49088f1dbdcbaec2e49b-pdf.html) (498 words)
- [blog-2/index.html](/content/blog-2/index.html) (1 words)
- [blog/index.html](/content/blog/index.html) (1 words)
- [book/index.html](/content/book/index.html) (1 words)
- [workshops/index.html](/content/workshops/index.html) (1 words)
- [The future](/content/the-future-of-protein/index.html): The future of protein infographic (834 words)
- [Numbers inform (but only if you already understand them)](/content/post/compliance-reports-don-t-tell-stories/index.html): How to find the data stories hiding inside a compliance report, using Wellington City Council's 2024/25 annual report as a worked example. (1,641 words)
- [Rogue Penguin is bringing you 12 days of excitement and surprises in the lead-up to this holiday season!](/content/12-days-of-xmas/index.html): ​We’re bringing you 12 days of excitement and surprises this holiday season!

Starting on December 2nd (NZT), we’ll reveal a brand-new offer or giveaway each day, giving you a fresh chance to win something special or snag an exclusive deal. Make sure to join us daily — you won’t want to miss out on these festive treats! (108 words)
- [Posters 2](/content/_files/ugd/2ec130_b4cfa723a73d4292970b673a7d6d3be7-pdf.html) (20 words)
- [What a dashboard is for](/content/post/dashboards-and-data-stories/index.html): Dashboards and data stories are both useful, but they're designed for different situations. Here's how to tell which one your audience actually needs. (631 words)
- [What is data storytelling?](/content/post/what-is-data-storytelling/index.html): Data storytelling is how organisations turn analysis into decisions. Learn what it is, how it works, and why it's one of the most valuable skills a data team can develop. (961 words)
- [The visual isn't where the problem starts](/content/post/why-your-teams-data-isnt-landing-with-stakeholders/index.html): If your team's data isn't driving decisions, the problem is rarely the analysis. Here's why data communication breaks down, and what to do about it. (685 words)
- [What data actually reflects](/content/post/the-myth-of-neutral-data/index.html): Data doesn't speak for itself. It reflects the world that produced it. Here's what that means for anyone who works with data and cares about getting it right. (694 words)
- [Where the choices hide](/content/post/what-is-social-data-literacy/index.html): Social data literacy is the ability to see the hidden choices in how data is created, interpreted, and communicated. Here's what that means in practice. (585 words)
- [Posters Inspired by The Data Storyteller's Handbook](/content/book/posters/index.html): Your practical guide to communicating data insights using storytelling. (152 words)
- [Humanity is ageing | Rogue Penguin](/content/humanityisageing/index.html) (48 words)
- [New Zealand Bees | Rogue Penguin](/content/nzbees/index.html) (10 words)
- [Past Projects](/content/who/index.html): Kia ora / Hi. My name is Kat Greenbrook. I live in New Zealand, work as a Data Storyteller, and am easily annoyed by unclear data visuals. (288 words)
- [Take your next step towards becoming a skilled Data Storyteller!](/content/book/downloads/index.html): Your practical guide to communicating data insights using storytelling. (167 words)
- [The same number, different stories](/content/post/the-average-isnt-the-story/index.html): Averages are useful — but they can also obscure what's really happening in your data. Here's why the distribution matters, and what to look at instead. (811 words)
- [What User Stories are](/content/post/how-to-understand-what-motivates-your-audience/index.html): Demographics tell you who your audience is. User Stories help you understand what motivates them, and how to frame your data story around that. (721 words)
- [Three reasons to visualise data (and only one of them is storytelling)](/content/post/data-storytelling-vs-data-visualisation-what-s-the-difference.html): Data storytelling and data visualisation aren't the same thing. Learn the difference, and why getting it right changes how your team communicates with stakeholders. (745 words)
- [Step 1: Identify the opportunity](/content/post/how-to-decide-what-data-to-analyse/index.html): Not sure where to start with your data analysis? This five-step framework helps you frame your analysis before you begin, so you find insights that actually matter. (753 words)
- [My Plastic Footprint | Rogue Penguin](/content/my-plastic-footprint/index.html) (8 words)
- [What the _PGAI Framework_ is](/content/post/what-is-the-pgai-framework/index.html): The PGAI Framework helps data professionals connect their work to business context before they start communicating it. Here's how it works. (658 words)
- [Why prioritisation matters](/content/post/how-to-prioritise-your-audience-when-communicating-data.html): Not every audience needs the same communication. The Stakeholder Matrix helps data professionals prioritise who gets what, before they build anything. (733 words)
- [Start from common ground](/content/post/how-to-tell-a-data-story-when-your-audience-is-hostile.html): Not every room is a receptive one. Here are six approaches for telling an honest data story when your audience doesn't want to hear it. (747 words)
- [Measles | Rogue Penguin | New Zealand](/content/measles/index.html): Measles in Aotearoa Infographic (9 words)
- [Songs of a decade | Rogue Penguin](/content/songs-of-a-decade/index.html) (8 words)
- [Let's Chat!](/content/connect/index.html): Data storytelling serves as a bridge, connecting the world of data analytics with the realm of business stakeholders. (20 words)
- [Rogue Penguin | Book | Power](/content/book/power/index.html): Your practical guide to communicating data insights using storytelling. (106 words)
- [Solar System | Rogue Penguin | New Zealand](/content/how-far-away-are-you/index.html): In response to April's #SWDchallenge here's a square area chart showing the number of light seconds required to travel within our solar system. (8 words)
- [Green Sea Turtles | Rogue Penguin | New Zealand](/content/green-turtles/index.html): Green Sea Turtle Infographic (9 words)
- [What is Gender | Rogue Penguin](/content/what-is-gender/index.html) (8 words)
- [The Data Storyteller's Newsletter](/content/newsletter/index.html) (64 words)
- [A Jackson Education | Rogue Penguin | New Zealand](/content/jackson/index.html): My #SWDchallenge this month looks at a recent addition to #BlackHistoryMonth2018 with the renaming of Jackson Elementary school in Salt Lake City. (8 words)
- [Ban shark finning | Rogue Penguin](/content/ban-shark-finning/index.html) (8 words)
- [Sapiens | Rogue Penguin | New Zealand](/content/sapiens/index.html): Sapien Infographic (8 words)
- [Plastic Xmas | Rogue Penguin | New Zealand](/content/plastic-xmas/index.html): It's beginning to look a lot like plastic (8 words)
- [pages-sitemap-xml.html](/content/pages-sitemap-xml.html) (50 words)
- [blog-posts-sitemap-xml.html](/content/blog-posts-sitemap-xml.html) (58 words)
- [sitemap-xml.html](/content/sitemap-xml.html) (4 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives